
MARIE FRAWLEY
Owner | Level V Estilo stylist
As the owner/operator of two AVEDA Concept Salons, the principles instilled in me through AVEDA’s training inspire the way I live my life, both professionally and personally. I am proud to be part of the team that inspired me, with the hope of becoming a transformative figure in the careers and lives of others within our industry. The opportunity to bring my experience and perspective to the stylists at Estilo Salon excites me every single day!
Specialties include but not limited to:​
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​Transformational cuts and colors
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Precision haircutting and detail work
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AVEDA color systems
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Extensions
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MARIE'S STORY
In my salon hangs a framed drawing — a vision created by the 7-year-old girl I once was. That little girl dreamed of owning a beautiful salon where guests felt seen, pampered, and confident. As I grew up and made that dream a reality, my purpose became clear: to provide every guest with the best possible experience.
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I’ve committed my career to learning everything I can about this industry. AVEDA’s 10 Points of Difference and countless hours of advanced education have shaped the foundation I stand on. As I evolved, so did my focus — from personal growth to building up those around me. Today, I find my greatest joy in mentoring others, watching my team grow into confident, inspiring professionals.
My journey began in 2004 when I attended beauty school. Right after graduating, I started my first job at Appearances in Menomonie, WI — a salon many locals fondly remember as the place to get your hair done. From there, I became the manager of Estilo Salon in Eau Claire. Then, at just 23, I was offered the chance to buy the business. It felt wild — but I knew I’d regret not taking the leap. So, I did. I became the owner of Estilo Salon.
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After a decade of owning and building the Eau Claire location, I considered expanding. One day, while having lunch with my soon-to-be husband at The Silver Dollar Saloon in Menomonie, we noticed the building next door was for sale. I called the number in the window, made an offer the next day, and just like that — the idea of a second location became reality. That spring, while planning our wedding, we also remodeled the building and opened our second Estilo Salon — just ten days after our wedding.
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Today, I’m proud to be the owner of two thriving salons, a wife, and a mother to my daughter, Marley — who inspires me to work harder and lead better. In recent years, Estilo Eau Claire underwent a major expansion, doubling in size and adding three stylist stations to meet our growing demand.
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In 2022, I auditioned to become an Aveda Haircut & Style Purefessional — and was honored to be one of just 30 Purefessionals selected nationwide. Now, I travel across the country to teach, mentor, and ignite passion in stylists — helping them shorten the learning curve and step confidently into their potential.
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I am deeply proud to lead a team of talented beauty professionals, offering them the best tools, education, and guidance to build long-term success. I believe in creating an environment that nurtures excellence — for our guests and our team.
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I love spoiling my guests — with hot towels, relaxing scalp massages, and personalized care. I treat every guest like family and take pride in guiding them toward the best version of themselves. I’m obsessed with detail, with perfecting every cut — and I promise, you’ll leave my chair with the best haircut of your life, feeling confident and fully able to recreate your look at home.
SHOWCASED HAIR









TESTIMONIALS
Marie just gave me one of the best hair experiences I’ve ever had. From the moment I walked in, to the time I checked out I felt cared for.
It was relaxing and educational. She was very present and made sure to listen to exactly what I had in mind for for a cut. My hair feels so healthy, I couldn’t be happier!

Tanara Pereira
Marie NEVER disappoints. In fact, I bet she’s just exhausted from always delivering “awesome.” She’s gotta be perfect!
